Cinemagoers will be able to buy tickets and popcorn using the cryptocurrency, says the US chain.
AMC, the US cinema chain that owns Odeon, says it will allow customers to pay for movie tickets and concessions in Bitcoin by the end of the year.
The firm, which is the largest US cinema chain, has not said whether it will apply to its cinemas in Europe.The highly-speculative cryptocurrency was trading at about $45,000 on Tuesday, after falling below $30,000 last month. "I've had to learn more in the past six months about blockchain and cryptocurrency than I learned about it in the entire decade before that," Mr Aron, 66, told journalists on a conference call.
Banding together on the social media site Reddit, these investors have driven up the price of AMC stock by some 1,500% this year - although it has little bearing on the struggling chain's actual financial performance.AMC was also the top trending stock on social media site Stocktwits, according to Reuters.However the firm's results for the six months to 30 June, released on Monday, told a different story.
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