The latest campaign by Hollard insurance – to involve its policyholders in doing good works for good causes – is something we need to see more of.
I am always quite cynical when I look at “corporate social investment” campaigns, where companies piously claim to be “giving something back” to the broader community. A businessman friend of mine in London says simply: The best corporate social investment and the best way of giving back to the community is not to charge your customers too much in the first place. Those savings go directly to improving the lives of people.
On the other hand, this battered country of ours with its immense social and economic problems, requires that corporates start pitching in, in a meaningful way, to change lives. The website has a dashboard which updates in real-time, showing when each month’s campaign ends and how many volunteer spots are still available.
Still, I think the chances are good that once people get into helping, they’ll go for longer hours and may even volunteer elsewhere. So, boet, if you want to market yourself or your company, you can steal bits and pieces of copyright material, or use someone else’s branding to boost your own image. Bezuidenhout and his company IBFUSA claim to be experts in their field, yet even a person with a basic understanding of the global motor industry would know that Euro NCAP is a testing organisation without any enforcement powers.Bezuidenhout seemed to think that European Union and Euro NCAP are the same thing.
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