OCBC Bank’s recently introduced online unit trust platform features the industry’s lowest investment amount of RM10.
According to OCBC Bank managing director and head of consumer financial services, Anne Leh, over 80% of the investors using the OCBC Online Unit Trust platform are entirely new to their unit trust investments.
“The trend of banking online has long caught on, so we figured the time was right to apply the learnings to the beginner investor’s investment journey with unit trusts as a further step along our digitalisation journey. “Letting our customers understand and get comfortable with investments is essential to the journey towards better money management and achieving their financial goals,” Leh said.
OCBC Online Unit Trust offers 11 funds and is available on the OCBC Mobile Banking app where a list of funds is available to suit the bank’s customers’ various risk appetites. “As the customer navigates through the pages, they are presented with an interactive chart and may also see the asset allocation of the fund, country diversification and its top 10 holdings.
“This is an affirmation of the acceptance of our approach to reach out to the younger set which has its own set of comfort levels.”
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