The Obamas' media company Higher Ground has signed a multi-year deal with Amazon Inc-owned Audible to make original audio content, after ending its three-year run with Spotify .
5th Ward Alderman Leslie A. Hairston, Illinois Governor J.B. Pritzker, Former U.S. president Barack Obama, Former First Lady Michelle Obama, Mayor Lori Lightfoot, and Alderperson Greg Mitchell celebrate during the groundbreaking ceremony for the Obama presidential center in Jackson Park, in Chicago, Illinois, U.S., September 28, 2021.
Higher Ground signed its first podcast deal with Spotify in 2019 and went on to make shows such as "The Michelle Obama Podcast" and "Born in the USA", a series of conversations between former U.S. President Barack Obama and musician Bruce Springsteen. But the Swedish audio-streaming platform declined to renew its deal with the Higher Ground, prompting the Obamas to seek new partners, Bloomberg NewsThe report had said that Higher Ground was then in talks with other distributors about a deal worth tens of millions of dollars, among the most lucrative in the podcasting business.Reporting by Rithika Krishna in Bengaluru; Editing by Aditya Soni
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Obamas find new podcast home at Audible after Spotify exitHigher Ground signed its first podcast deal with Spotify in 2019 and went on to make shows such as 'The Michelle Obama Podcast' and 'Born in the USA', a series of conversations between former U.S. President Barack Obama and musician Bruce Springsteen. But the Swedish audio-streaming platform declined to renew its deal with the Higher Ground, prompting the Obamas to seek new partners, Bloomberg News reported https://www.bloomberg.com/news/articles/2022-06-21/obamas-sign-audible-audio-deal-leaving-spotify in April. The report had said that Higher Ground was then in talks with other distributors about a deal worth tens of millions of dollars, among the most lucrative in the podcasting business.
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The Obamas head to AudibleThe former first couple have signed a multi-year, first-look deal with Amazon’s Audible after parting ways with Spotify.
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Obamas find new podcast home at Audible after Spotify exitHigher Ground signed its first podcast deal with Spotify in 2019 and went on to make shows such as 'The Michelle Obama Podcast' and 'Born in the USA', a series of conversations between former U.S. President Barack Obama and musician Bruce Springsteen. But the Swedish audio-streaming platform declined to renew its deal with the Higher Ground, prompting the Obamas to seek new partners, Bloomberg News reported https://www.bloomberg.com/news/articles/2022-06-21/obamas-sign-audible-audio-deal-leaving-spotify in April. The report had said that Higher Ground was then in talks with other distributors about a deal worth tens of millions of dollars, among the most lucrative in the podcasting business.
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The Obamas are leaving Spotify for Audible | EngadgetBarack and Michelle Obama are heading to Audible..
Read more »
The Obamas head to AudibleThe former first couple have signed a multi-year, first-look deal with Amazon’s Audible after parting ways with Spotify.
Read more »