For years, retailers such as Costco and Trader Joe's have built followings for their store-branded items. On Tuesday, Walmart announced a big push into the same space.
Walmart on Tuesday launched a line of store-branded groceries, stocking shelves with items like hot honey seasoning, a frozen dessert made of oat milk and several offerings for shoppers avoiding gluten or added sugar.
Scott Morris, Walmart’s senior vice president of private brands, food and consumables, described the line as “quality, unique, chef-inspired food at an incredible value” — a nod to consumers' desires for both trendy, flavorful foods and cutting costs amid stubbornly high inflation.
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