On Sept. 5, NYLON threw a NYFW party presented by HEYDUDE, featuring a Paris Hilton performance from 'Infinite Icon' and activations by motorola and Absolut.
Spring/Summer 2025 season of New York Fashion Week-release celebration with enough celebrity sightings to induce whiplash, NYLON also brought a new variable to the equation seldom seen even at an event of this caliber: aAs twin lines of guests streamed into the landmarked Beaux-Art former bank, a forward-thinking subgroup stopped by NYLON Nights presenting partnerto be gifted to Hilton.
It was phones up for the rest of the evening as Hilton spun banger after banger and performed “Stars Are Blind” and “Bad B*tch Academy” with a surprise appearance by collaborator Megan Thee Stallion . But past 1 a.m., after the pizza had been served and HEYDUDE shoes collected, the content creation was no longer for work or clout; it was simply to remember vogueing with your friends on a now-empty dance floor — or the joy of being there.
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