It's like an open invitation to shame people who do annoying things.
city's first new trash pickup rules in more than a half-centuryIt launched its first major new anti-litter campaign across the five boroughs in at least 15 years on Monday -- one that aligns with thethat some New Yorkers have, shall we say, strong feelings about.
Those on the hate side of love may find the new Department of Sanitation ads particularly appealing. The ad campaign, designed pro bono in a collab with VMLY&R, intends to encourage all New Yorkers to help the cleanliness cause by appealing, a bit, to the cynics with an open-ended invitation to call out people who do annoying stuff.
The litter and poo problem has gotten out of control, the city says. And this campaign tells people"where to stick it."
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