In his third collaboration with clothing retailer Gap, designer Dapper Dan seeks to rehabilitate hoodies, which he says have been represented as 'as being dark, sinister or criminal.' 'This is a perfect opportunity for me to destigmatize the hoodie.'
, or BroSis, an organization focused on educating, organizing and training for social justice.
“I've been having this feeling about hoodies, and how they always represent a hoodie as being dark, sinister or criminal,” he said. “So when they offered me this opportunity to be on a famous Gap hoodie and have it say ‘Dap’ instead, I say, this is a perfect opportunity for me to destigmatize the hoodie.”
Dapper opened a boutique named after himself in 1982. His designs caught the attention of early hip-hop legends like Salt-N-Pepa, LL Cool J, and Eric B. and Rakim, who wore his creations., a fashion social media influencer. “He pioneered that idea. He created it. He added something that was necessary, especially for Black culture and fashion.”
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