Nvidia continues to cater to gamers with the launch of its RTX 50-series chips, leveraging the Blackwell architecture found in their high-performance AI processors. These chips promise enhanced gaming experiences through AI-powered DLSS 4, boosting frame rates.
Nvidia on Monday revealed new chips for desktop and laptop PCs that use the same Blackwell architecture underpinning the company's fastest AI processors for data centers. At CES in Las Vegas, Nvidia showed that it's still focused on serving gamers even as the company's primary business is now in the enterprise. Nvidia says the RTX 50-series chips will support a feature called DLSS 4 that uses AI to boost gaming frame rates.
revealed new chips for desktop and laptop PCs on Monday that use the same Blackwell architecture underpinning the company's fastest AI processors for servers and data centers.The chips, called GeForce RTX 50-series, will come pre-installed in computers ranging from about $550 to $2,000, the company said. Laptops with the chips will start shipping in March. Nvidia unveiled the processors at CES in Las Vegas, where CEO Jensen Huang delivered a keynote address on Monday.'Can you imagine, you have this incredible graphics card, Blackwell, I'm going to shrink it and put it in there,' Huang said, holding up a laptop.past $3.5 trillion in market cap by selling AI chips to giant cloud vendors and other tech companies, was until the last few years known for selling graphics processing units (GPUs) to power video games. Nvidia's first chip in late 1999 was designed to draw triangles and polygons quickly for 3D games. 'Of course, back then, we were a gaming company, and these GPUs were created to accelerate games,' Justin Walker, senior director of product at Nvidia, said on a press call.Wall Street is less enthused about Nvidia's gaming business these days given the explosion in AI and ever-increasing demand for more processing power. In thethat ended in October, Nvidia's gaming sales accounted for under 10% of total revenue, compared to 88% from data center chips. But CES, formerly known as the Consumer Electronics Show, is all about consumer products, and the new chips announced Monday are primarily intended for gamin
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