Nvidia RTX 5090 Launch Met With Lottery Systems and Scarcity as Retailers Struggle to Meet Demand

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Nvidia RTX 5090 Launch Met With Lottery Systems and Scarcity as Retailers Struggle to Meet Demand
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The highly anticipated Nvidia RTX 5090 launch on January 30th is facing initial challenges with limited stock availability. This has led to creative solutions from retailers, with one Japanese store, Goodwill Nagoya Osu, implementing a lottery system for customers hoping to purchase the expensive graphics card. While Nvidia's Founders Edition is expected to be available, third-party manufacturers like MSI are facing delays, pushing their RTX 5090 availability to February 6th. The scarcity of the RTX 50-series GPUs is driving some enthusiasts to camp outside stores or rely on luck through lotteries to secure their desired graphics card.

Nvidia's RTX 5090 is almost here, but the January 30 release date doesn't necessarily mean immediate availability on the shelves. So far, it seems like stock levels will be highly limited for a while, which prompts some retailers to get creative. One Japanese retailer, Goodwill Nagoya Osu, is now hosting a lottery, and the prize is a ticket that allows you to spend $2,000 and more on Nvidia's best graphics card . Meanwhile, even MSI confirms that availability is going to be pretty scarce.

Goodwill Nagoya Osu said that it'll begin selling the RTX 5090 on January 31, but you can't just walk in and purchase a GPU. You'll have to gamble and hope for the best. Sales begin at 11 a.m., but only those who are lined up outside the store at 10:20 a.m. will be given a ticket. This peculiar advertisement was spotted by VideoCardz. Camping outside a store is no news to a GPU enthusiast, as we've seen people setting up tents outside of Micro Center a couple of days ago. That's a much longer wait, but at least those shoppers won't have to rely on luck to let them spend $2,000 and get their hands on Nvidia's latest graphics card. However, we have also seen the lottery system used in the U.S. before during the GPU shortage, so it's not that unusual — we just haven't had to deal with these types of shortages for a while now. All of these somewhat extreme measures can be traced back to the limited stock we've been hearing about for the last week or so. It appears that at launch, the RTX 50-series will be hard to come by. While Nvidia's Founders Edition is likely to be available, there may not be enough GPUs to meet the demand — which is definitely saying something, given how expensive the card is going to be. Third-party cards are a gamble — it's hard to say which retailer and which manufacturer will have good availability on launch day. As reported by StinceBuilt, MSI has confirmed that it'll be delaying the shipment of its RTX 5090 graphics cards, and the GPUs will not be available until February 6. Preorders will still open on January 30 as planned, though. What about the RTX 5080? Will that card be in stock? Check back tomorrow as we'll make sure to keep you posted on where to buy an RTX 5090 and an RTX 5080 on launch day

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