Editorial: Nvidia’s latest flagship RTX 4080 and AMD’s RX 7900 XT are inflated more than inflation itself — and that’s not normal.
This year’s long-awaited flagship graphics cards from AMD and Nvidia aren’t normal. Perhaps we shouldn’t expect them to be. In 2020, AMD finally showed it had the potential to catch up to Nvidia in raw gaming performance, and of course, Nvidia desperately wants to maintain that lead. 'Inflated more than inflation' But as a result, both companies’ new GPUs have bloated in a way we’ve never seen. They’ve inflated more than inflation itself.
Performance doesn’t matter if you can’t afford a $1,000 GPU at all or if you can’t afford to fit it in your case — again, the volume of these GPUs has also grown 30 to 60 percent in a single generation . We’d already seen almost every third-party GPU vendor selling these companies’ last-gen chips on boards with bloated prices and sizes, but I’d hoped Nvidia and AMD themselves would stay the course.
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