Nudge theory could heal Brexit Britain's divide over lockdown | Lee de Wit

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Nudge theory could heal Brexit Britain's divide over lockdown | Lee de Wit
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As we navigate unlocking, telling people to use common sense is less effective than persuading them to adopt new habits, says political psychologist Lee de Wit

There was a rare moment of relative unity in the UK at the start of April when nine out of 10 people said they supported the lockdown. However, as the government seeks to ease the lockdown, a polarised landscape is starting to re-emerge, the fault lines reflecting attitudes toward Brexit. A recent YouGov survey found that 47% of leavers supported the government’s easing of the lockdown compared with 26% of remainers.

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