Below, JCChasez, former manager Johnny Wright & more break down how NSYNC's 'No Strings Attached' landed such a historic sales week
One year before this album came out, we had recorded the song “Bye Bye Bye”; it was one of two songs that we had done with [Swedish pop superproducer] Max Martin and his team.
There was a lot of worry that there would be too much competition between Backstreet Boys and *NSYNC, and we wouldn't be able to handle it. But in fact that wasn't true -- we knew exactly what needed to get done, and we were able to identify the uniqueness in each group and, and work with them that way.We had history with the Backstreet Boys, and we had our finger on the pulse on the pop audience.
MTV was one of our prime partners for that, but it was a lot of television and a lot of media opportunities. It was magazine covers [of publications] going to their core audience. Their promotional schedule was so hectic and so cram-packed with work to do to support the album. And at the same time, they were preparing for the tour. They worked so hard, they were busy every hour of every day. It was nonstop and they were willing, ready and able -- and they always had a great attitude.
After days two and three, there was already indication that 2 million was gonna be in our grasp. The reorders kept coming in.We were working around the clock. We'd be coming in around 6:00 in the morning and staying until 8:00, 9:00 at night, doing whatever to make sure and then consistently hassling the distribution to fill the orders.
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