The world’s biggest online shopping holiday is one that many Americans have never heard of.
It’s called Singles Day, and it’s a Chinese shopping holiday that’s grown from a day of flash sales to a multiday online shopping bonanza in November.
Of course, retailers eventually spotted an opportunity. In 2009, the Chinese e-commerce giant Alibaba adopted Singles Day as a 24-hour online shopping spree. The company offered exclusive deals on its website and marketplaces, where third-party businesses use Alibaba’s platform to sell directly to consumers.
How big is Singles Day?The numbers behind Singles Day are staggering. Alizila estimates that at least 900 million people — just over 11% of the world’s population — shopped Singles Day deals throughout the two-week event in 2021. Meanwhile, nearly 180 million people shopped around Thanksgiving weekend, including Black Friday and Cyber Monday, according to the National Retail Federation.
Alibaba’s online shopping business is spread across several distinct marketplaces, where third-party brands can offer exclusive deals to Alibaba customers. Its main marketplace, Tmall.com, hosts roughly 25,000 brands from nearly 100 countries around the globe, according to Tmall Global. The company recently launched a “luxury pavilion” for designer brands, and it’s now carrying products from luxury giants like Hermès International and Chanel.
“Searching for Singles Day deals in the U.S. is definitely worth it, and shoppers might be surprised at the number of brands who are running 11/11 promotions this year,” Turner said. If your favorite retailer isn’t offering Singles Day discounts, there’s always Black Friday , Small Business Saturday and Cyber Monday to satisfy your shopping needs.Listen now and subscribe: Apple Podcasts | Google Podcasts | Spotify | Stitcher | RSS Feed | Omny Studio 5 ways to save this holiday shopping season Preparing for Black Friday and the holiday season shopping 1. Shop early and often 2. Be relentless about comparing prices 3. Layer on coupon codes and cash back 5.
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