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, the 66-year-old – who served as CEO at Goodison Park between 2004 and 2009 and now runs a football consultancy advising elite clubs – backed Premier League clubs to secure alternative agreements with companies in the cryptocurrency, cybersecurity and artificial intelligence spaces.
Nottingham Forest’s shirt will be sponsored by Asian sportsbook Kaiyun Sports in the 2024-25 campaign despite receiving a warning from the UK Gambling Commission . Kaiyun is not licensed to operate in the UK and the club have been warned they face breaking the law if the site becomes available in Great Britain.Forest are one of 11 English top-flight clubs to have such an agreement in place for the new campaign.When asked about potential replacements for betting sponsors, Wyness told“I think cryptocurrency, cybersecurity and AI are all areas we will see develop very quickly in football.
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