Already an iconic brand in the United States, Notre Dame gets an opportunity to grow internationally when it takes on Navy on Saturday at Aviva Stadium in Dublin.
Notre Dame players practice at Aviva Stadium in Dublin on Aug. 30, 2012, in advance of playing Navy. The Irish and Midshipmen will meet in Dublin again on Saturday.Beat Navy, yes, but it has been 11 years since Notre Dame last played in Ireland. There is a whole new generation of potential fans to convert on the Emerald Isle and beyond.
For Europe — and likely anywhere outside the U.S. — American football means the NFL. Most people probably know the Super Bowl, Tom Brady, the Dallas Cowboys. “It is important to remember that the U.S. is literally the only country on the planet where we intertwine higher education and big-time athletics, so it is fundamentally against the nature of a European or Asian to associate Notre Dame with any type of current or historical athletic success,” said sports economist Victor Matheson, a professor at the College of the Holy Cross. “This makes using athletics as branding for the university far more difficult in Europe.
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