UK company Nothing's first handset, with distinctive notification lights, has had 200,000 pre-orders.
UK-based company Nothing has launched an Android phone it hopes will re-energise the smartphone market.
The company also has ambitions to create a luxury product and Mr Pei says he hopes to collaborate with electric-car manufacturer Tesla. "The smartphone market is frighteningly competitive and is dominated by Apple and Samsung, who have incredible resources," he said. "Add in the current macroeconomic situation and cost-of-living pressure, and it means being successful will be a huge challenge."
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