OK, would you try this?! (via Good Morning America)
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"It is very hard if you have a brand that has been built up on a loyal followership of younger people ... to then stretch that brand into alcohol, which clearly should be targeted to people over the age of 21," Sanford Bernstein analyst Trevor Stirling, a former strategic planning director for Guinness in Ireland, told ABC News.the launch of SunnyD Vodka Seltzer, which rolls out nationwide at select Walmart stores and retailers on March 11.
"Consumers are passionate about this iconic brand, rooted in nostalgia but with a taste that resonates today. Many have told us that they enjoy SunnyD as a mixer and asked for this product," Ilene Bergenfeld, chief marketing officer of Harvest Hill Beverage Company, said in a statement."So, we looked at the hard seltzer category, and thought, good, but we can do better. And SunnyD Vodka Seltzer was born.
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