How did MadMen's greatest meme come to be? loislane79 spoke to the writers and actors behind it
Pete Campbell’s terse response to Bob Benson wasn’t written as a joke, but it became one almost instantly. Photo: Netflix Mad Men was a show about people who make a living by selling succinct, memorable catchphrases in the name of capitalism, so it tracks that the AMC prestige drama generated its fair share of memorable quotes and memes, from Don Draper’s “That’s what the money is for” to Peggy Olson’s “deal with it” hallway strut.
“Mad Men never gets quite as much credit as it should for being really funny.” Carly Wray, who was the writers’ assistant for Mad Men that season, says that credit for coming up with the line goes to her boss, series creator Matt Weiner . However, she says she can “take credit for leaving it in the script.”
However, both writers say they didn’t really know how well “Not great, Bob” would work until they got to filming. “The way I remember the scene, even though we were in an elevator, I didn’t get in his face,” Kartheiser reflects. “I didn’t back off from him, but it wasn’t like I was dressing him down so much as I was expressing my anger toward him. It wasn’t so much me being the aggressor as me being reactionary to the outlandish situation that he had helped create.”
“We said a lot of things in the elevator because it’s a great way to get people together who would not normally be together,” Weiner says, adding that it was also a frugal move, since they didn’t have to build a new set. “By the end of season six, we were continuing to exploit any kind of joke that could possibly be done [in the elevator], with the exception of someone getting their tie caught in the door.
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