Not all Chinese brands will survive in Australia, says incoming Chinese brand

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Not all Chinese brands will survive in Australia, says incoming Chinese brand
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The explosion of new Chinese carmakers entering Australia will bring with it cutthroat competition and a high attrition rate, with many expected to fail and ultimately exit the country. That’s the word from the distributor for Chinese carmaker Xpeng, among the throng of new entrants looking to gain a foothold in the Australian market. Xpeng will officially launch sales in Australia with the G6 SUV in early December. 100s of new car deals are available through CarExpert right now.

It marks a stark point of difference initially from the likes of Deepal, which will lean on an established dealer network of its Australian distributor, Inchcape. Likewise, Leapmotor will lean on the Stellantis dealer network. However, Mr Clarke was unperturbed. “The whole dealer spiel of ‘just give me a minute and I’ll speak with my manager’ – we’re done with that,” Mr Clarke said.

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