Norwest Venture Partners just hired ex-Salesforce sales guru David Rudnitsky. Here's why VC firms are now expanding their platform teams.
For Norwest, its portfolio services team was launched 13 years ago by partner Katie Belding, who has been at the firm for over two decades. The team supports founders who are looking for advice and coaching in different aspects of their businesses."We help them navigate across these environments," Belding said of market booms and busts.
But the team has been expanding quickly, with some other recent strategic hires. Last year, Norwest hired longtime marketing executiveto be the chief marketing officer, operating executive, and principal and Renée Cohen as their marketing operating executive, partially in response to requests from their portfolio companies.
Rudnitsky's role on the team will round out the existing team, Belding noted, by providing portfolio companies with in-house access to his expertise in sales and advice on how to tweak his playbook to each of the founder's individual needs. Subscribe to push notifications
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