This article explores Nokia's reaction to the unveiling of the original iPhone in 2007. It examines internal documents revealing the company's initial assessment of the iPhone's threat and their strategy to compete. The piece also highlights Nokia's eventual struggles to keep up with the iPhone's success and its subsequent partnership with Microsoft.
The amazing thing is that Jobs knew exactly what he had in the iPhone. No one, not even the biggest critic ofin the world, can deny that the iPhone changed the world. Sure, there were other smartphones around. But without a touchscreen, a sleek UI, multimedia capabilities, and a virtual QWERTY keyboard, other smartphones couldn't make an impression on the world the way the iPhone did.After the release of the iPhone on June 29, 2007, everyone wanted a touchscreen smartphone.
Nokia believed that the iPhone's virtual QWERTY keyboard and its high pricing would limit the appeal of Apple's handset. Looking inward, Nokia admitted that it had some of its own issues to overcome especially software design and ecosystem integration. Nokia's presentation compared the Nokia N800 internet device to the iPhone and admitted that the iPhone's UI"may change the standards of the superior user experience for the whole market.
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