Joel Foster is a Multimedia Journalist at KGUN9.
The holiday season is underway, but for the border community of Nogales , the shadow of the COVID-19 pandemic still lingers.Once a bustling shopping destination, the city is working to recover from the economic toll brought on by pandemic-era border closures and reduced foot traffic.Retailers nationwide are optimistic about the season, with the National Retail Federation predicting a 2.5% to 3.5% increase in sales over last year.
”In 2022, the Nogales Chamber of Commerce reported that at least 20 downtown stores permanently shut their doors, primarily due to the absence of cross-border visitors during the pandemic. This group traditionally makes up 60 to 70 percent of retail sales in Santa Cruz County, underscoring their critical role in the local economy.Efforts are underway to rejuvenate the city.
Santa Cruz County Border Closures Covid-19 Holiday Shopping
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