At Blenders Eyewear in San Diego, the future’s so bright, you gotta wear shades… Prime 21 shades. Business is booming thanks to Deion Sanders, also known as coach Prime. “Massive right now,” say’s Chase Fisher Blenders CEO and Founder. “We are riding the biggest wave in Blenders history.” Before the college football season, Sanders partnered with Blenders for a signature…
At Blenders Eyewear in San Diego, the future's so bright, you gotta wear shades... Prime 21 shades."Massive right now," say's Chase Fisher Blenders CEO and Founder. "We are riding the biggest wave in Blenders history."
Before the college football season, Sanders partnered with Blenders for a signature sunglasses line, Prime 21. The shades come in black and gold, the colors of the University of Colorado football team wears.Sign up for NBC San Diego newsletters. Sanders debuted the Prime 21 shades in Colorado's season opener at Texas Christian University. When he took the field for kickoff, Sanders was wearing one of only three pairs of Prime 21 glasses that existed at the time, they were still in the pre-order phase. By halftime, pictures and videos of Sanders shades were all over social media.
"That first week was nuts," say's Fisher."I was getting calls and text messages from people I haven't talked to since high school, saying Chase turn on the TV Deion Sanders is wearing your sunglasses. From that point on it was game on."
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