Coronavirus: How Covid-19 hit the comedy industry
And Kate Smurthwaite says that while her News At Kate video series has gained some new sponsors, it also lost sponsors who could no longer afford to contribute because of the coronavirus crisis.
"In the first few months there was a big Instagram boom of comedians who were finding ways to harness content in a way that was so impressive but also really intimidating, because I felt like the things that are in my head are not going to translate to a live performance," Ayo Edebiri says. "Around three months ago one of my videos got super popular, so I just got a bigger audience and my growth has skyrocketed from there," Majimbo says.She has since signed deals with consumer brands MAC Africa beauty products and telecoms firm MTN, and is working on projects with Comedy Central, who has also put her content on its social channels.
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