Daily News | No fade on prices: Why Philly barbers are charging $100 and up for haircuts
Matheo Olaya, a client of Kenneth’s for about 3 years gets hair cut. Kenneth Carruth, 20, barber at 3400 J. Street in Philadelphia. Picture taken at his shop on Wednesday, January 18, 2023. Kenneth is a youtuber, and social media content producer.Kenneth Carruth IV, the North Philly native known as The4thKen on social media, has made waves with his haircut tutorials and videos. The 20-year-old barber has amassed more than 1.8 million likes on TikTok, with hisreaching over 2 million views.
“I feel like pre-pandemic, barbers were undervalued,” Carruth said. “Now, barbers are starting to realize their worth and see that it’s not just about the cut. You’re providing an experience.”, haircut prices rose 6.8% in November 2022 from the same time a year before, which is the largest annual increase since the fact-finding agency started tracking the category. Men — who are used to paying with a single bill for their cuts — are noticing.
From the mid-20th century to recent years, Prosseda said, barbers enjoyed the benefits of cash-in-hand transactions and tax-free loopholes. But as the industry evolved, the slow rise in haircut prices didn’t match the hikes in beauty product prices, booth rentals, and Venmo and CashApp fees. And for many, it made barbering unlivable as a primary income source.. “I truly believe that there’s this kind of pain for the sins of our forefather barbers and the past owners,” he said.
“I know a lot of barbers that are great at cutting hair, but they suck at running a business,” Carruth said. “And with that, you can’t charge what you want because you’re just going purely off skill.” “A barber’s career is not one of mental easiness or physical, so you have to raise the prices for the barber to have a work-life balance where you can put your kid on the bus, and go be the coach to your son’s football team, or whatever it is. You have to raise the prices in order for that to happen.”
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