Food and Drug Administration officials issued guidance that says plant-based beverages don’t pretend to be from dairy animals — and that U.S. consumers aren’t confused by the difference.
Milk is displayed at a grocery store in Philadelphia, Tuesday, July 12, 2022. Food and Drug Administration officials issued guidance that says plant-based beverages don’t pretend to be from dairy animals – and that U.S. consumers aren’t confused by the difference.
Dairy producers for years have called for the FDA to crack down on plant-based drinks and other products that they say masquerade as animal-based foods and cloud the real meaning of “milk.” The new guidelines are aimed at providing consumers clear nutrition information, FDA Commissioner Dr. Robert Califf said in a statement. The draft rules do not apply to nondairy products other than beverages, such as yogurt.
The Good Food Institute, a group that advocates for plant-based products, objected to the extra labeling in a statement, saying “the guidance misguidedly admonishes companies to make a direct comparison” with cow’s milk, even though key nutrients are already required to be listed.
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Read more »