No Budweiser please, we're Mozambican: New research shows beer-mad Moz's preferences

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No Budweiser please, we're Mozambican: New research shows beer-mad Moz's preferences
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Mozambique absolutely loves its beer, but the top American brand has not found friends there.

In Mozambique, 95% of drinkers prefer beer to any other alcoholic drinks, new research says.2M is the most widely consumed beer, while Castle Light and Heineken featured highly.

"However, in terms of usage, 2M registers at 52%, indicating that not all who are aware of the brand convert that awareness into consumption," the report said. Other beers that are visible on the market are Heineken and Castle Lite, which both share a"commendable 78% awareness rate".Budweiser, an American-style pale lager that is heavily marketed globally, is prominent in neither awareness nor consumption in Mozambique.

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