NME says its new Singapore-based website will deliver a fresh approach to the South East Asian music scene.
Iconic UK music brand NME has launched in Asia, even as the entertainment industry is hit by the coronavirus.
"South East Asia has a proud musical heritage. Whether it's trending pop styles, traditional music or a marriage of the two, artists in the region have pricked the ears of audiences worldwide - and we're thrilled to be able to tell their stories," Iliyas Ong, editorial lead of NME Asia said. "Even though live events, tours and travel are on pause globally, there is still incredible creativity coming out of this region which we want to highlight," said Meng Ru Kuok, the chief executive of NME's owner BandLab Technologies.
The New Musical Express was first published in March 1952, later that year it became the first British paper to include a singles chart.
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