Nissan Z and Ariya star with Eugene Levy in Super Bowl ad:
It's that time of year again: time for Super Bowl commercials. And one of the first out of the gate is Nissan. The company has chosen to show off the 2023 Nissan Z and electric Ariya in a star-studded ad, but it leaves us wishing for Z commercials of the past.
It's... fine. There wasn't anything terrible, but it didn't really seem like it took that much advantage of any of the actors' talents from Levy's comedy to Bautista's and Gurira's action experience. And it wasn't amazing from a product standpoint either.
And it's made worse by the fact that there have been some truly fantastic Nissan Z commercials, particularly ads for the 300ZX, which inspired the new Z's rear design. We've highlighted two of our favorites. Above is an ad that was done by Ridley Scott, and it channels his sci-fi experience from "Alien" and "Blade Runner." It shows a man running across a dystopian landscape outrunning futuristic vehicles.
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