Nissan Motor and Mazda Motor unveiled new cars tailored for Chinese drivers on Thursday, signalling a fresh push by Japanese automakers to regain ground in the world's largest auto market.
Item 1 of 8 Nissan's Epic Concept electric vehicle is displayed at the Beijing International Aut omotive Exhibition, or Aut o China 2024, in Beijing, China, April 25, 2024. REUTERS/Tingshu WangNissan's Epic Concept electric vehicle is displayed at the Beijing International Aut omotive Exhibition, or Aut o China 2024, in Beijing, China, April 25, 2024.
Smaller rival Mazda introduced an EZ-6 sedan that will be offered as either an all-battery EV or plug-in hybrid. It also plans to introduce an SUV, the Arata, in 2025 in China, also with two powertrain variants, CEO Masahiro Moro said. Nissan's China sales slumped 16% to 794,000 vehicles last year. The automaker has also struggled to fully recover after years of internal strife triggered by the arrest of former Chairman Carlos Ghosn.
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