Nissan customers in Japan can now explore, test drive and buy cars in the metaverse, while the car brand has filed 4 new Web3 trademarks in the United States.
The company has also outlined plans for metaverse advertising services and other"entertainment services" covering online video, images, artwork, tickets, audio, sounds, music, and trading cards, along with a website that has information on everything about Nissan’s proposed NFTs and how they will work.
There are also intentions for"non-downloadable computer software for use as a digital wallet," according to the filing.it is conducting a three-month"demonstration experiment" of its virtual store"Nissan Hype Lab" to"study, consult, test drive, and purchase Nissan vehicles," while in the metaverse."At the same time we will examine the possibility of new sales methods for cars," it wrote in a statement.
The trial, which runs from Mar. 8 to Jun. 30, will allow customers to visit the virtual storefront"24 hours a day" via a PC or smartphone. Customers can create their own customized avatars and between certain hours, can even interact with virtual sales staff.Customers can make an order for the car and finalize purchase contracts through this virtual sales office, according to the announcement.
At the time, trademark attorney Mike Kondoudis said the car brand's filings signaled plans for NFT-backed media, online NFT marketplaces, digital wallets, NFT minting, trading and storing software.
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