Nipsey’s Never-Ending Hustle: Inside The Rapper’s $11 Million Payday

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Nipsey’s Never-Ending Hustle: Inside The Rapper’s $11 Million Payday
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Inside rapper Nipsey Hussle's $11 million payday:

Kristin Callahan/Everett Collection/Newscom

“We want to create enterprise around the music,” the 33-year-old artist explained in February 2019, seated in one of the mall’s stores. “As passionate as I am for music, I . . . have equal passion for making sure that when the music stops, the thing keeps going.” In addition to his music, there was his Marathon income and a Puma partnership. Nipsey Hussle could regularly haunt this list if everything in South L.A. goes according to plan—adding apartments, plus a Nipsey Hussle museum, perhaps—and his heirs release what business partner Steve Carless describes as “hundreds of ideas” in the vault, from hooks to verses to complete songs.

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