The new Firefly brand will be positioned below the parent company Nio and the upcoming Tesla-rivaling Onvo stablemate
In addition to the mass-market EV brand Onvo, Chinese automaker Nio is gearing up to launch a new brand in Europe by 2025. Named Firefly, this brand will prioritize offering small to mid-sized EVs at competitive prices. Its inaugural model was recently sighted undergoing testing in China, concealed under heavy camouflage. The camouflaged prototype appears to resemble a hatchback, although Chinese media are labeling it as a crossover.
It's believed that it should be compatible with this kind of technology, eliminating long charging times for those with access to a battery-swapping station. Unfortunately, we don't have any information about the technical specifications of the electric powertrain. What we know for sure is that Firefly will position itself competitively in the market, undercutting both its parent company Nio and the upcoming Tesla-rivaling Onvo stablemate in terms of pricing.
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