What are a few hours playing videogames and a handful of tweets worth? $1 million if you are Tyler Blevins, known to millions as 'Ninja,' the world's most-followed computer gamer.
'Apex Legends' has become an overnight hit for EA, helping it compete with the success ofWhat are a few hours playing videogames and a handful of tweets worth? $1 million if you are Tyler Blevins, known to millions as"Ninja," the world's most-followed computer gamer.
The amount underlines the increasingly cut-throat fight for dominance of the free-to-play battle royale genre that, through Epic Games' global smash hit"Fortnite", has pushed major publishers like Electronic Arts to change how they do business. "They did a fairly comprehensive job at pulling together all of the relevant game influencers in this genre," said Kevin Knocke, a vice president at esports infrastructure firm ReKTGlobal.
EA's stock price and market value rose 16 percent, or $4 billion, in the three days after Apex Legends launched and a month later the game has 50 million users, a quarter of Fortnite's 200 million. Joost van Dreunen, co-founder of Nielsen-owned gaming research firm SuperData, estimated that in 2018 Fortnite raked in $2.4 billion in revenue, more than any other single title.
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