Microsoft just released top streamers Ninja and Shroud from their contracts as it shutters Mixer, after spending millions on exclusive deals with them
Like Google-owned YouTube dominates internet video-on-demand, such is Twitch's dominance of live-streamed internet video. Millions of people are watching live videos streams on Twitch at any moment.
In an effort to compete, Microsoft spent tens of millions of dollars on two particularly high-profile exclusivity deals with the two highest-profile streamers: Tyler "Ninja" Blevins and Michael "Shroud" Grzesiek.. The service shutters on July 22, and any existing streamers will be re-routed to Facebook Gaming, the social network's own Twitch rival.
Michael "Shroud" Grzesiek was a professional gamer before becoming a streaming star on Twitch. He moved to Mixer in October 2019."Facebook offered an insane offer at almost double for the original Mixer contracts of Ninja and Shroud,". According to Breslau, the management company that handles both Ninja and Shroud declined the offer. "Ninja made ~$30M from Mixer, and Shroud made ~$10M," he said.
Representatives for the management company, as well as representatives for Ninja and Shroud, didn't respond to request for comment as of publishing.. "I love my community and what we built together on Mixer," he said. "I have some decisions to make and will be thinking about you all as I make them."
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