With a new single and music video out, a children’s book on the shelves and more in the works, the sky is the limit for London Monroe.
Snowball ‘Yo, the supporting character in the book, also makes an appearance in the video, as well, dancing with Smith, Monroe and her friends as the daddy-daughter duo hand off lyrics during the R&B chorus. Monroe’s strong delivery, high production value and wholesome lyrical content present a promising future for the starlet, who only just celebrated her ninth birthday on June 25.
As M6, Smith opened for the likes of Nas, Ja Rule and other household names, but he eventually became disillusioned with the industry. Around age thirty, he began to notice how mainstream, wealthy rappers still focused their music on their past lifestyles. And Smith, who finished school only to return mid-career to pursue a degree in web design, couldn't see how his own circumstances would translate into the type of music that sold records.the projects no more," he notes.
“Kids are sponges," Smith says."They absorb this, and as parents you can’t lock your kid in a room, but I don’t think [what they hear] is always the best. So what me and her can do is put out some positive stuff.” “The very first thing I wanted to do, and did do, was to turn her into a brand," says Smith of Monroe."There’s a million rappers, but I think a brand sets the standard and really can’t be mimicked.”
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