As Six Flags launches its Scream Break spring haunt at parks around the country, competitors eye year-round Halloween attractions.
Not every new Halloween or haunt-themed project hits with the public, of course. Disney’s first attempt at a Haunted Mansion movie bombed with critics and failed to deliver anywhere the box office of the first Pirates of the Caribbean movie, which Disney released the same year. Universal Studios Hollywood has tried year-round haunts before, closing its latest “The Walking Dead”-themed effort after audiences grew tired of franchise.
We soon will learn if Six Flags’ new springtime, upcharge haunt events will win over fans of its longtime. Few new haunts find their tone immediately. Most of today’s best events took years to evolve into their winning forms. Halloween is a genre of and for outcasts, and as a result, its fan community might be the most welcoming and tolerant that I know. Offer them a sincere effort, and the community will embrace it and help an event grow into something great. Bring nothing more than a cynical cash grab, on the other hand, and the even the welcoming haunt community will recognize and reject that insincerity.
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