A Mattel Adventure Park under construction in Glendale, Ariz., will feature Hot Wheels-themed roller coasters and a Barbie Dream House.
A Barbie Beach House attraction that will include a rooftop bar, Flying Theater ride and a Barbie Dream Closet experience will open later this year as part of the Mattel Adventure Park in Glendale, Ariz. Glendale, Ariz., has been enjoying the national spotlight as the host of the NCAA Division I Men’s Basketball Final Four this week. But the Phoenix suburb aspires to become a destination for more than just sports teams and their fans. And it is counting upon a theme park to help.
That’s a fascinating story, as the city basically decided that its arena was better off financially without the NHL team, which is now playing in a tiny college arena in Tempe. Since the break-up, Desert Diamond Arena has booked a variety of concerts and other shows, with an Arena Football team soon to move in. The arena’s naming sponsor, Desert Diamond Casinos, also operates a casino in Glendale, adding to the city’s attraction line-up.
In addition to the amphitheater, VAI Resort will offer 1,100 rooms, convention facilities, shopping, a one-mile white-sand beach and pool, a 130-foot tall rotating sky bar and a tethered hot air balloon ride. Mattel Adventure Park will offer two Hot Wheels themed roller coasters, a Thomas the Tank Engine land and a Masters of the Universe-themed laser tag arena, among other attractions.
Other U.S. cities offer sports stadiums, concert halls and the sundry attractions Glendale now has, including a Tiger Woods miniature golf attraction and a pickleball-themed bar and restaurant concept. Theme parks can take a destination to a new level of popularity, however, especially when they are based on franchises as popular as Mattel’s, led by Barbie.
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