Nike will outfit U.S. athletes and track and field teams from Canada, China, Kenya, Germany, and Uganda at the upcoming Olympics in Paris. The company aims to showcase its performance products, including the Alphafly 3 marathon shoe, while also promoting its entry-level and mid-range running shoes.
As well as outfitting U.S. athletes across all sports, Nike will provide kits for the track and field teams of Canada, China, Kenya, Germany and Uganda.After a long stretch of lackluster sales, this summer's Olympic games in Paris offer a fresh chance for Nike to direct the world's attention to its performance products like the Alphafly 3 marathon shoe , which retails at $285.
As well as outfitting U.S. athletes across all sports, Nike will provide kits for the track and field teams of Canada, China, Kenya, Germany and Uganda at this Olympics. Nike will also outfit the athletes for breaking — a new breakdancing event at the Paris games — for competitors from Korea.The high-end shoes Nike will spotlight at the Olympics serve a relatively limited audience, but the broader goal for Nike is to sell more entry-level and mid-range running shoes. For instance, on Thursday, Nike highlighted its Pegasus shoe range, which retails at between $130 and $160. Nike also spotlighted its"air-cushioning" technology, used in everything from marathon shoes to sneakers, and its knit materials that make shoes lighter., Hoka and Lululemon are taking market share from Nike, and a trend away from chunky basketball sneakers and towards low-profile"terrace" shoes, like the Adidas Samba, is also hurting the sportswear giant."What we learn from our best athletes — it's 10% of the athletes we work with — there is a trickle-down innovation because we're really intent and focused on making sure that our innovations work across body shapes, across... if we're talking running, running speeds, running styles, body shapes and styles," said Matt Nurse of the Nike Sport Innovation Lab. "So, all the products that you see downstairs are tested with our elite athletes, all the way down to people who would say a 12-minute mile is slow. It's normal; it's actually the middle of the running pace. So, the people who run four- or five-, six-hour marathons get as much, if not more, attention as our elite athletes," Nurse said.WTHR would like to send you push notifications about the latest news and weather.
Nike Olympics Track And Field Alphafly 3 Marathon Shoe Entry-Level Mid-Range Pegasus
United States Latest News, United States Headlines
Similar News:You can also read news stories similar to this one that we have collected from other news sources.
Paris Olympics organizers to provide 300K condoms for athletes, encourage minglingSex is apparently back on the table for athletes attending the Paris Olympics this summer. Organizers will provide 300,000 condoms as COVID restrictions appear to be a thing in the past.
Read more »
Over 1,100 Rape Kits Connected to Suspended Cases Tested but Not Investigated by Houston PoliceMore than 1,100 rape kits connected to the Houston Police Department's suspended sexual assault cases have been tested, but never investigated, according to sources. The results of these tests should have been accessible to the police, potentially leading to justice for victims. Amy Castillo of the Houston Forensic Science Center emphasized the importance of testing these kits to provide support for survivors and gather evidence. The kits include clothing worn during the attack and DNA swabs taken by doctors.
Read more »
Track and Field to Introduce Prize Money at OlympicsWorld Athletics announces that gold medalists in track and field events at the Paris Olympics will receive $50,000 in prize money.
Read more »
Track and Field to Introduce Prize Money at OlympicsThe governing body of athletics has announced that it will pay $50,000 to gold medalists in track and field events at the Paris Olympics, making it the first sport to introduce prize money at the Olympics.
Read more »
Track and field first sport to add prize money to OlympicsWorld Athletics said Wednesday it would pay $50,000 to gold medalists in Paris, making track and field the first sport to introduce prize money at the Olympics.
Read more »
Nike reveals uniforms for Paris 2024 Summer OlympicsThis summer's Olympics in Paris offer a fresh chance for Nike to direct the world's attention to its performance products after a stretch of lackluster sales.
Read more »