Nike (M) launches this fall.
Jeneil Williams, Courtesy of NikeCarmen Zolman, Nike’s senior design director of apparel innovation greeted her ZOOM audience last month in the company of two fully dressed mannequins—both with noticeable baby bumps. “What we're focused on here today is one of the most transformative stages of a woman's life: motherhood,” said Zolman.
“We’ve been working on this project for the better part of three years, but it was much more important to get it right than it was to rush it to the marketplace,” Zolman explained. Over the past several years, Zolman and her team have meticulously concepted, researched, and designed a four-piece capsule collection that would adapt to a woman’s changing body before, during, and after pregnancy. The collection includes a sports bra that allows for easy pumping and nursing, a supportive legging, a tank top, and a fleece cover-up with a split hem allowing room for growing bellies.
Former track star Perri Edwards worked out in the new Nike M line before giving birth in late August. “Nike is a very personal project for me, not only as a mom, but as someone who is so close to our women’s innovation agenda,” Zolman said.
To accomplish that, the team enlisted the help of Nike’s sports science research lab, analyzing more than 150,000 female body scans globally, and conducting studies with 30 pregnant and postpartum athletes. They tested 70 materials for stretch, recovery, and sweat-wicking abilities before narrowing it down to the final collection—one that Zolman describes as soft to the touch and intuitive to a woman’s body.
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