In recent years, the flag, like a number of early American symbols, has been co-opted by opposition groups to illustrate their ties to America before the federal government was established. One of the more famous recent examples is the Tea Party's use of the Gadsden 'rattle snake' flag.
That tie though, according to multiple experts, is not necessarily one that Nike should have thought to sidestep.
"The Betsy Ross flag is a common historical flag," said Pitcavage. He noted that while the flag has been used used by white supremacists "from time to time" he has "never once thought about" adding the Betsy Ross flag to the list.a majority white high school in Michigan waved the 13-star flag during a football game
The NAACP and the Michigan high school didn't immediately respond to CNBC's requests for comment on this story.
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