Teens spent 1% less than last year, but Nike, American Eagle and Lululemon are among their favorite brands, according to a Piper Sandler survey.
Annual spending among teens is down 1% compared to last fall, according to a Piper Sandler survey.The age group is shopping more at off-price retailers like T.J. Maxx, and less at specialty stores and discounters like Target and Walmart.
5 college friends solved the ‘simplest' problem to build a $400 million food delivery company: ‘It was: Give me a sandwich' Converse held the second most favorite brand spot behind Nike, but dropped in market share by 1 percentage point. Adidas held the No. 3 spot, and New Balance gained 2 percentage points of market share to become the 4th favorite brand. It surpassed Vans, which lost share and fell to 5th.
When asked about top trends, males named"Nike/Jordans" as No. 1, as they have for at least the last four surveys. Athletic wear was 2nd, and"baggy/saggy pants" was 3rd for male fashion trends. Hoodies fell to 5th from 2nd in the spring, and short shorts popped up at No. 9 as a top trend for males in school.Teens are spending $324 a year on beauty, up 23% from last year.
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