If Nike is looking for credit or praise, it doesn't deserve it, writes ZacharyFaria. 'As with so much of corporate America, Nike’s pro-China hypocrisy renders its other political statements, both foreign and domestic, meaningless.'
Nike announced Thursday that it would be pulling out of Russia after the company temporarily closed its doors in March. That is Nike’s prerogative. But since it has chosen to punish Russia for invading Ukraine, it is inviting the question of why it hasn’t done the same to China.
Nike isn’t simply ignoring China’s track record. The company has reaffirmed its love of China, with CEO John Donahoe saying last year that Nike is “a brand of China and for China.” What really matters is that “consumers feel a strong, deep connection to the Nike, Jordan and Converse brands in China.”
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