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designed to emulate the self-lacing ones made famous by 1989's "Back to the Future Part II." What's more,, Nike also plans to sunset the app — titled Adapt BB — that allows current owners of Adapt sneakers to remotely control their high-tech kicks.
"We've had a long and successful run with our Adapt shoes and ushering in auto-lacing footwear tech," reads Nike's FAQ about the retirement. "However, we are no longer creating new versions of Adapt shoes.", the sneakers were not only marketed as a high-tech gadget, but as a more accessible sneaker option as well. Lacing up shoes isn't easy for everyone, and the auto-lacing offered a new way for those who struggle to tighten and loosen their shoes.
More broadly, the decision on Nike's part to phase out the Adapt BB app along with the physical shoes speaks to the long-term challenges that "smart" products — clothing, home goods, hygiene products, and more — present. Adapt shoe owners bought this product with the expectation that they'd have the full functionality that the app component provided. Without the app, the quality of the product doesn't nearly measure up to what buyers were promised.
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