Nike shows its serious about growing slip-on shoe trend with new Jordan brand easy-entry line
The collection comes as numerous brands, including venture- and Nike-backed Kizik, look to capitalize on the booming demand for hands-free sneakers. in reference to a new Adidas shoe.
The new Jordan line, called the 23/7, is designed for easy entry and all-day use. In addition to slip-on entry, it also features an adjustable upper that can be widened. "Part of why we designed the 23/7 is because we wanted to create a shoe that is an everyday part of a kid's world," said Tate Kuerbis, Jordan brand design director for kids footwear, in a
."Kids want to get into their shoes quickly to get out and play — this shoe enables them to do just that."Nike has been dabbling with easy-entry shoes for years. In 2015, Nike
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