Nike is reportedly creating a line with LeBron James and Liverpool F.C.
is collaborating with the Los Angeles Lakers forward and the English Premier League football club to create a number of products.
Fenway Sports Group is the parent company of Major League Baseball’s Boston Red Sox and Liverpool. The group has been the sole global marketer of James’ rights since 2011, and within that deal, the basketball player was granted a minority stake in Liverpool. “We’re doing a product line with LeBron and Liverpool,” Werner said, according to The Boston Globe. “Nike is creating seven or eight products that connect LeBron with
. I don’t know specifics yet, but they’re going to create seven or eight products that rival the connection that Michael Jordan has with Nike.”
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