Nike CEO John Donahoe: Shoppers care about sustainabilty
in gear made out of recycled polyester and ground-up shoe parts. It unveiled a slew of new products for consumers, too, including another pair of carbon-plated running shoes.a. The high-tech field has magnetic sensors in it to increase training and performance, and it also used rubber from recycled athletic footwear to create the field.
"Climate change is impacting sport," Donahoe said, adding that the Olympics this summer are expected to be the hottest on record. Only a month into the new job, Donahoe said he is aiming to take Nike "into its next chapter in a more digital and global world." He has spent recent weeks in both China and Japan to understand how consumers are interacting with the Nike brand globally, he said.
However, retailers in 2020 shouldn't use words like "physical" and "digital" to describe their businesses, Donahoe said. "That's not how the consumer thinks." Nike's stock closed Wednesday down less than 1%. Its shares are up more than 20% over the past 12 months. The company has a market value of more than $156 billion.
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