Nielsen Lands Disney And Media Agency Magna As Participants In First Part Of New Cross-Platform Measurement System Launching In Late 2022

Nielsen has secured the participation of Disney and media agency Magna in the first offering to be part of its forthcoming cross-platform measurement system Nielsen One. The company long known for …

and media agency Magna in the first offering to be part of its forthcoming cross-platform measurement system Nielsen One.

Alpha is the first iteration of Nielsen One, which will evolve with various additions, tweaks and enhancements leading up to its launch in the fourth quarter of 2022.'Spider-Man: No Way Home' Defeats 'Infinity War' & Notches 2nd Highest Domestic Opening At The Box Office With $260M Nielsen says Nielsen One Alpha will offer the first cross-platform measurement system of its kind that offers both comparability and audience deduplication across linear TV, connected TV, computer and mobile. Media buyers and sellers will for the first time have the most holistic view of their ads across consumer delivery systems and platforms in a harmonized and holistic manner—crucial as the linear and digital landscapes continue to rapidly converge.

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