A QR code inside of each jacket allows the wearer to virtually walk in space while also linking it to a blockchain wallet as an NFT.
“By extending the AR/NFT technology into apparel, we have the ability to create interactive dynamic communities,” Graham said, adding that codes within the AR platform can be redeemed for special awards and activations.
To tease the collection, a limited-edition bomber was released on April 20 that features Decentraland wearables and other products that are activated to mint from the International Space Station. That jacket is available for pre-order starting Sunday. Graham said it is being sold as part of a package with minted-in-space NFTs and wearables and the price for the package is .5 ETH, or about $1,500.
Graham, best known as the founder of Joe Boxer, has been dabbling in the space sector since 2014 when astronaut Buzz Aldrin and scientist Bill Nye appeared in a virtual Martian landscape in his fashion show during New York Fashion Week: Men’s. He was also a sponsor of the Apollo 11’s 50th Anniversary at Kennedy Space Center in 2019.
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